The end-to-end artist self-management platform for electronic music.
Made by artists, for artists.
It used to be all about the music and the talent.
Now it's 90% business and content.
"We don't have time
to make music anymore."
— every working artist in electronic music, 2026
Content, socials, fan relationships, release campaigns, promo — every single day, whether you posted or not.
Flights, hotels, advancing threads, riders, pickups, settlements — every single weekend, across time zones.
The agent, the routing, the negotiation, the calendar — every season, deciding the next one.
Releases, metadata, contracts, royalties, artist coordination — every release, with zero room for error.
Four departments, one human, zero time left for the studio. Let's look at what each one really costs.
A year-round team — agency retainer, in-house hire, or management's people — AND outsourced promo firms on every release. Everyone pays both. Labels pay both too.
Spreadsheets, email chains, copy-paste DMs, interns scheduling posts. No data loop between streaming, social, ads, shows, and DJ support.
Strategy from people who've never released a record or stood behind the decks — applied identically to every client on the roster.
The logistics manager's fee, on top of the agent and management — a percentage of money he never generated, for work that is coordination.
What the logistics manager actually does: advancing emails, itineraries, chasing pickups — inbox work, billed like expertise, every single weekend.
Agencies that mark up the very fares they book — and sell a "24/7 emergency line" that stops answering Sunday at 4am, exactly when touring breaks.
Getting an agency is the beginning of being a successful touring artist — and it's widely considered harder than getting signed. Agents sign proof, never potential.
A new signing earning the agent $120 a month gets exactly that much attention. You live in the shadow of the roster's headliners — signed, but invisible.
Per-continent agents, calendars at war, far-flung one-offs that burn money and health — nobody plans the year as one route.
A label manager costs $42–100k a year — and small label teams run $10–20k a month in salaries before anything is promoted.
Metadata errors have dumped $426M+ of US royalties alone into the industry's "black box" — unmatched money redistributed to the majors. One wrong ISRC, paid for forever.
$300–3,000 per single to promote properly — plus a good promo pool and a clean distribution process. Per release, every release.
Up to three quarters of every dollar an artist grosses is gone before they touch it — most of it to coordination, email, data entry, and badly-bought flights.
All of those fees. All of those people.
All of that time.
What if most of this
could be automated?
We present you
A platform by artists, for artists.
AutoMate is the artist's whole operation in software — one arm for each department you just saw, all running on the same spine. Blue is live. Gold is coming.
Your marketing department: content, community, promo, paid media, and the hype machine — run by AI, approved by you, working your calendar 24/7.
Your tour logistics office — with roles: the logistics manager's advancing AND the tour manager's day-of coordination, in one AI that never sleeps through an emergency.
Your booking agency AND business layer: offers streamlined, tour statistics, projected income by month — data-driven routing for the artists agents won't sign yet.
Your label manager: release coordination, artist liaison, distribution, accounting, and contracts — precise to the last ISRC.
Every arm switches ON and OFF independently, all four live in one app, and underneath them all: the intelligence and data layers — next slide.
These capabilities are transversal — built once, shared by every arm, compounding with every account.
One owned data spine — fans, DJs, promoters, results — read and written by every arm, on every action.
The engine that learns the client and speaks in their voice — the brain and the interface of every arm. And the actual conversational person you speak to through the whole operation: you don't operate AutoMate, you talk to BE ME.
Strategy agents that read everything and propose — the same planning intelligence across marketing, touring, booking, and label.
Designers, videographers, managers: briefs, deadlines, and approvals routed to each person automatically — whatever the arm.
Watchdogs audit the system daily: spend guardrails, memory police, health monitors, backups. The machine keeps itself honest.
New automations ship through the platform's own deploy pipeline, verified by its watchdogs. Every account wakes up to a better platform — it already works this way.
Our fingerprinting infrastructure: detects the artist's tracks inside real-world footage. COMING — TRAKID WORLDWIDE: the universal Shazam for unreleased tracks, via a big-data partner behind some of the world's largest platforms.
We open APIs daily to every partner an artist already uses — distributors, promo pools, ticketing — so every account is pure plug-and-play. Built once, everyone's forever.
Strategy agents for the weekly plan, paid media, content, and best practices. They read every signal in the data spine, think continuously — and propose.
30+ specialized automations that do the work: posts, promo sends, ad campaigns, emails, folders. They never improvise — precise, tireless, fully auditable.
Watchdogs that audit the system itself, daily: spend guardrails, memory police, health monitors, backups. They keep the machine honest.
The approvals. Strategy and money never move without one — and our team stands behind every account.
Proposals flow up. Approvals flow down. Execution never sleeps. That's not a tool — that's an organization, written in software.
MarketMate replaces both bills: the year-round marketing team AND the outsourced music promotion companies. It builds itself around the artist's strategy, their schedule, their releases, their shows — the artist lives their calendar, MarketMate turns it into marketing: every release a campaign, every show a week of content. A human approves every decision that matters, from their phone.
Replaces: project manager. One source of truth for every release — timelines, assets, artwork, blurbs, deadlines tracked automatically, months ahead. Nothing slips.
Replaces: content creator + copywriter. Captions drafted in the artist's voice from the asset itself. One-tap approve. Auto-publishes to IG, TikTok & Facebook at optimal times.
Replaces: community manager. Fan DMs answered instantly, story tags handled, show content collected, demo spam filtered — real fans never get a bot experience.
Replaces: day-to-day manager. Business mail becomes interpreted briefs with proposed actions and drafted replies, ready for one-tap approval.
Replaces: media buyer. Weekly data-justified ad proposals. Approve a card and campaigns launch — hard spend guardrails, auto-pause on poor performance.
Replaces: the web guy. Bio links flip to the current release the moment it's live; pre-saves and fan capture run without anyone touching a thing.
Every show auto-generates its own asset workspace and a fan upload link — before the artist even plays.
Fans who tag the artist in stories get an instant DM. AI vision verifies it's real show footage, matches it to the right gig by set time, and replies with that night's upload link.
Our fingerprinting engine matches every clip against the artist's unreleased catalog — automatically detecting which DJs played which track, where.
Verified clips are scheduled across the days after each show — captioned by AI, approved by tap, published automatically. Every gig becomes a week of content.
Every detected DJ support moment feeds the CRM and the promo strategy: proof for bookers, ammo for playlists, targets for the next campaign.
The tour calendar — not just the release calendar — drives content, fan relationships, and proof of momentum.
Every week: a full plan proposed from real data — content slate, paid media cards, promo moves. The human approves; the system executes.
Watches every post, reel, and story 24/7. Overperformers get flagged for boost; gaps in the calendar get filled with proposals.
Demo spam in the DMs gets auto-routed to a submission funnel — real fans never get a bot, and the artist never wades through links again.
A best-practice agent studies what's working across the scene — formats, hooks, timings — and rewrites the playbooks. The brain gets smarter every week.
Specialist firms charge $500–2,500 per release to run DJ promo campaigns on the industry platforms. MarketMate runs those same platforms itself — automatically, on every release.
Direct, automated delivery to the untouchable tier of DJ inboxes — fired at exactly release−30 days, deduped, tracked, retried when inboxes reopen.
A curated pool of 580+ supporting DJs serviced automatically per release — readiness-checked against assets, ISRCs, and artwork before anything fires.
Reviews, ratings, plays, and downloads flow straight back into the CRM — promo stops being a black box and becomes a measurable, compounding asset.
The release calendar drives everything. Every automation hooks on confirmed dates and assets — no guesswork.
Vision models read the assets; language models draft captions, blurbs, and replies in the artist's voice. One-tap approve.
A-list DJ delivery and the 580+ tastemaker pool fire at release−30 days. Posts auto-publish at optimal times; bio links flip on release day.
Performance signals trigger boost proposals. Approved spend launches with guardrails: auto-pause on cost-per-result, hard daily caps.
DJ feedback, plays, downloads, ad results, and engagement flow back into the CRM — sharpening the next release automatically.
Hands-free — artwork deadlines, blurbs, artist emails, collab tags, and promo windows all triggered from one calendar.
Records don't break through ads — they break through hype. The channels, the method, and the timing that agencies sell as "magic", we own and automate for every release.
TrakID-verified festival & club footage of the unreleased track — the scene's strongest hype signal — posted weeks before release.
Collab posts hit every co-artist's audience. Fan UGC and story reposts spread it. Broadcast channels nudge the superfans directly.
Bio links and pre-save funnels flip automatically; every engaged fan lands in the CRM and the warm audiences.
Hard posts fire on all accounts at the optimal hour; retargeting hits exactly the people the hype already warmed up.
Day-one streams trigger playlists and charts; every cycle's hype data makes the next release bigger.
Anticipation built before the drop, attention captured, then converted. No agency sells this. We built it.
Every touring app failed for the same reason: it asked the team to fill it in. AdvanceMate fills itself in — because its AI already did the advancing. And it has roles: the logistics manager's advancing and the tour manager's day-of coordination, both in the same arm.
CC it on a touring thread and it takes over from that minute: asks the promoter every standard detail the second the thread opens, sends the tech rider, chases what's missing, logs everything.
Flights on the artist's preferences — alliances, miles and points, class choices with live profitability checks. It will even tell you a gig doesn't make financial sense before you say yes.
Hotels booked or requested, ground contacts auto-populated, pickups confirmed, guestlist input — every detail flows from the advancing threads into one synced place. Nobody types anything twice.
Conversational, for the whole team: "What time do I play Saturday?" "Who's on before me?" "How long is the TSA line at Miami?" Set times, running orders, ground contacts, guestlist — plus proactive pings on gate changes, pickup changes, schedule shifts.
DJ routings are the most demanding in touring — three countries, two flights, one weekend, zero margin. AdvanceMate watches every leg proactively and re-solves the routing the moment something looks wrong: a delay, a cancellation, a missed connection — new flights proposed before the artist has even left the booth, with constant communication, 24 hours a day. An emergency line that never sleeps.
The hardest years of an artist's career are burned on touring that makes no sense — far-flung one-offs, per-continent agents, calendars at war. Flip the model: one data-driven agency managing a pool of rising artists can place every one of them strategically.
One brain plans the whole year — where each artist goes, when, and why — instead of five regional agents fighting over a calendar. Sustainable for the artist, the wallet, and the planet.
An agency built to break new talent: the pool grows together, data decides placement, and every show makes sense. The smartest, most sustainable agency in the industry — because it's run on AutoMate.
Acquire an established agency: a working roster, the relationships, and a name that's gold in this business. One principal agent fronts the AI-managed pool — clients feel an agency, the engine does the agency's work.
Offers streamlined and answered in one place, tour statistics, projected income for any given month — a real business-management layer on top of the whole system, booked where TrakID and the data say the fans already are.
The release schedule as one source of truth, worked six months ahead — deadlines, assets, artwork, blurbs, promo windows. Nothing slips, ever.
Intake forms, welcome flows, and the chasing every label manager hates — masters, artwork, handles — polite, persistent, automatic, in the label's voice.
Connected to whichever your distributor is: catalog and ISRCs synced, delivery-ready metadata, release-day checks — the handoff handled, the black box starved.
Sales and royalty data pulled from the distributor into clear statements — per artist, per release. The spreadsheet weekend, deleted.
Agreements drafted from the label's templates, tracked, and chased to signature — part of the label manager's job, so it's part of LabelMate.
This isn't a roadmap line: LabelMate runs Tortuga Recordings and a partner label today — every release you've heard about in this deck went through it.
Meet BE ME.
The conversational agent that is
the best version of you.
It handles the non-musical stuff —
while you're back at making and playing music.
A conversational iOS app for the whole team — and underneath it, BE ME: the engine that learns everything about the client and acts as them.
The actual person you speak to through the whole operation — briefing, approving, asking, deciding. It learns you, speaks as you, and handles the non-musical — the best version of you, always on.
Every approval, brief, and decision is a conversation on your phone. Designer gets the brief, management clears the flyer, artist signs off the caption — all in chat.
Approval chains built around how YOUR team works — the caption reaches the artist only after management approves the artwork, or any other order. If you can describe it, BE ME runs it.
Every new post idea, every "push this to Friday", every ask — throw it at the conversation. It briefs, routes, schedules, and comes back only for the approvals that matter.
Tone of voice is the hardest thing to fake and the first thing fans notice. BE ME learns it and applies it to every caption, reply, and email — nothing ever sounds like a bot.
Content strategy, brand book, the label's identity, years of campaigns, emails, and results — it studies everything that exists and gets more you every week.
Every API, every service — and the tools that have no API at all. Point it at the management folder and it works inside your own structure.
AdvanceMate in your pocket: set times, running orders, itineraries, live flight info, ground contacts — and proactive alerts the moment anything shifts.
BookMate in-app: offers streamlined and answered in chat, tour statistics, projected income for any given month — a real business-management layer on top of the whole system.
The end of demo browsing: one swipe-feed aggregating WhatsApp, DMs, Trackstack, Inflyte. Swipe right → export-ready in your library. Swipe left → gone.
Streams, playlist adds, and chart positions pulled continuously from streaming analytics.
Catalog, sales, and store data direct from the label's distribution backend.
DJ reviews, ratings, plays, and downloads from A-list and tastemaker promo pools.
Post, reel, story, and ad performance from Meta, TikTok, and the analytics layer — per-post, near-real-time.
Set times, routings, show economics, settlements — the logistics and booking data nobody else even collects.
Fingerprinted event footage: which DJ played which track, in which city — data that exists nowhere else.
Marketing, logistics, booking, and label data — for the first time in the history of this industry, all of it linked, and all of it finally making sense.
Fans live on Meta's servers. Promo feedback dies in a vendor's inbox. Streaming insight is locked inside someone else's app. And when the agency leaves, the learnings leave with it. The AutoMate CRM is the first owned asset in an industry that rents everything.
Followers belong to the platforms; one algorithm change and they're gone. The CRM captures every engager, tagger, and uploader into a database that survives anything — and belongs to the artist.
Story tags, show uploads, pre-saves, DMs on the fan side — reviews, plays, and support moments on the DJ and tastemaker side. Every interaction lands on one profile, fan or industry.
Every release, show, and campaign enriches it. It powers the ads, the booking decisions, the weekly plan — and it's why nobody leaves: the longer you're on AutoMate, the more your data is worth.
Your data is yours — locked, private, never shown to anyone. But the learnings it produces — what works, where, when, for whom — flow into a shared intelligence that makes every artist on the platform smarter. Nobody sees your numbers. Everybody benefits from your experience.
Fees, fans, contacts, results — visible to the owner only. White-label tiers never share a thing unless they choose to buy in.
Anonymized, aggregated patterns: the best posting hour in Berlin, the format breaking in São Paulo, the promoter who always converts. Experience, distilled.
Every new artist makes the pool smarter; the smarter pool attracts the next artist. A flywheel no competitor can copy without the years and the accounts.
TrakID fingerprints show footage across the whole platform — and that changes what a support video even is.
Another artist on the platform plays your unreleased track in their set? You know exactly when and where — automatically, the night it happens.
Their public show content becomes your promo asset — the festival clip of YOUR record going off, posted to YOUR audience, rights-clean within the network.
Support videos are the strongest currency in electronic music right now — and we're the only platform that manufactures them at network scale.
One artist fingerprinting their shows is a feature. A network of artists fingerprinting every show is an industry utility.
Management companies sat on operational knowledge for decades — not because it was secret, but because there was never a system to share it. Now there is.
Every advanced show teaches the network: real travel times, reliable connections, the venues worth a layover — AdvanceMate routes every artist on everyone's experience.
Purchase power, payment reliability, production quality — the things every manager knows about ten promoters, the network knows about a thousand.
None of this was ever a competitive secret — it just never circulated. Pooled, it benefits every artist on the platform while the private numbers stay private.
Filters, exports, ten tabs of charts nobody reads. We built the world's first conversational data visualizer on top of the AutoMate CRM: ask your question, and a custom visual appears — built for that exact query, on the spot.
"Show me my triple-A engagers in New York."
An instant map and ranked fan list appears — every superfan in the city, ready to action before you've even announced the show.
"Compare my last three releases: DJ support vs day-one streams. Where did the hype convert?"
A custom funnel chart, built on the spot — which A-list plays actually moved streams, per city, per track.
"Build the warm audience of everyone who engaged with this rollout."
The visual appears → you validate → it publishes: a live retargeting audience in Meta, one tap later. Explore → validate → publish.
Insight isn't the end of the flow — it's the start. Every answer is one approval away from becoming an action.
Fully automated, radically accessible. The data pact: share your data with the pool, benefit from everyone else's — the network IS the product.
MarketMate $299/mo — automations only · BookMate agency on commission · logistics ON/OFF for an extra commission — no flat fees while you grow.
Running their own operation — private instance, your data stays yours, human onboarding, BE ME trained on your DNA.
MarketMate $600/mo — or $1,000 with your strategist, never more · AdvanceMate ON/OFF +$500 · our promo pools & global CRM data +$500.
Every Tier 2 switch, per artist account, white-labeled under their brand — their roster's data locked to them, ours by add-on.
Same pricing logic, volume-discounted: bring 10 accounts, the rate drops. The more they roster, the better the deal — and our margin.
For those who come for the label manager alone: release coordination, artist liaison & chasing, distribution automatisms with whichever your distributor is, accounting & contracting — the schedule worked six months ahead, automatically. Also an ON/OFF add-on on every other tier.
On every tier, the arms switch ON and OFF independently — start with one, grow into the whole body. The price always follows the switches.
For the rising acts: the full engine with no humans in the loop — and a community where everyone's data makes everyone sharper.
Link your accounts, point BE ME at your folders, history, and calendar — the platform configures itself in hours, not weeks.
Your data joins the community pool, anonymized and aggregated — and you tap the learnings of every artist in it: what works, where, when, for whom.
The full MarketMate operation runs your rollout 24/7. Approvals stay on your phone; everything else just happens.
BookMate agency on commission; logistics ON for an extra commission point — no flat fees while you grow, aligned incentives for us. Graduate to Tier 2 the day you want it private.
For touring artists (Tier 2) and the companies that run them (Tier 3). Not self-serve software: every account starts with a human who speaks the language — and grows into an AI running the entire operation, still gated by your approvals, still backed by our human team.
A scene-native strategist sits with the artist, manager, or label — maps their goals, their team, their workflows, their calendar. The part no signup form can do.
The strategist briefs the platform's AI agent — AutoMate configures itself around that client: channels, integrations, approval flows. Days, not months.
The client experiences an account manager, not a dashboard: the AI runs the daily operation, their strategist steps in only where human judgment matters.
As the AI account manager matures, one human oversees dozens of accounts — but every client keeps their approvals and a human they can always reach. Agency-level service, software-level margins.
The full marketing department, automated — private instance, BE ME on your DNA, your team in charge. A fraction of one junior hire.
Your dedicated scene-native strategist on top of the engine — weekly plans, hands-on guidance. Never more than $1,000, all-in.
The logistics arm — advancing, routing, the touring companion. ON or OFF, one switch.
Send through our A-list & tastemaker promo pools and leverage the global CRM data for targeting — without ever sharing yours.
Dynamic by the switches: a Tier 2 artist lands between $600 and $2,000/mo (+$300 per label for the Label Manager) — replacing $4,000+ of monthly spend. Tier 3 companies run the exact same switches per artist, volume-discounted: 10 accounts in, the rate drops — and our per-account cost drops faster.
A full marketing team for the price of a plugin subscription. Release like you have a label behind you. Tier 1 — touring AAA artists go Tier 2.
Run every artist on the roster from one dashboard. Multi-brand support is already proven in production. Tier 3.
10× client capacity per account manager. Sell strategy and relationships — let AutoMate do the execution. Tier 3.
Land with independent artists, expand to managers and labels, license to agencies. Each tier pays more — and the data moat compounds with every campaign run.
AutoMate already operates the full rollout for the SPARROW artist project, the Tortuga Recordings catalog, and a third-party label partnership — proof it scales beyond one artist.
From one artist to the industry standard, in four moves:
MVP live on 3 brands. Multi-tenant build-out. First 10 Tier 2 design partners, hand-onboarded by us — paying from day one, shaping the product with us.
Tier 1 launches: MarketMate + the AutoMate app. Target 500 accounts, recruited where they already are — our DJ pools, demo funnels, and label networks. TrakID Worldwide signed.
AdvanceMate and BookMate go live. The agency acquisition closes — roster, relationships, a gold name. Target: 5,000 Tier 1 accounts, 100 white-label brands.
Data intelligence licensing, The Connector (PARTNER), expansion beyond electronic music — hip-hop, latin, every scene that breaks through DJs and shows.
Five revenue streams, layered in order: Tier 1 subscriptions → Tier 2 white-label contracts → BookMate commissions → community-data access → industry data licensing. Each stream funds the next arm.
$6B+
global artist marketing & promo spend, every year
$1.2B
electronic music alone — digitally addressable, scene-native
$25M+
our year-5 ARR target — ~2% of the serviceable market
Y1 · ~$2.4M ARR
500 Tier 1 accounts + 20 Tier 2 brands
Y3 · ~$15M ARR
5,000 Tier 1 + 100 Tier 2 + first BookMate commissions
Y5 · $25M+ ARR
arms compounding + data licensing — revenue nobody else can sell, because nobody else has the data
40% — product & the AutoMate iOS app: multi-tenant platform, BE ME, the visualizer
25% — go-to-market: Tier 1 community launch + Tier 2 partner pipeline
20% — data partnerships: TrakID Worldwide
15% — the agency acquisition (BookMate's credibility play)
70%+ blended gross margin (rising with every partner deal on third-party tools) means the platform funds its own arms as they come online — every dollar raised buys product and market, not payroll burn.
CEO — vision, partnerships, capital. Scene-native.
CTO — builds every API and integration in-house. Engineering is founder equity, not burn: zero outsourced dev.
Music Manager — sells the product to artists, managers, and labels in their own language.
The Principal Agent — fronts the AI booking pool; joins with the acquisition.
~$1.5k/mo fixed — servers, AI development stack, core tools. Proven: today's full 3-brand operation runs on ~$650.
$70–220 per account variable — messaging, analytics, AI usage — falling with every partner deal and every account added: multi-brand tools, pooled AI, negotiated plans.
Popups at the three rooms where the entire industry stands every year:
Amsterdam Dance Event · IMS Ibiza · Miami Music Week
Cheaper than one ad campaign — in front of every manager, agent, and label that matters.
Plus the agency acquisition — one-time, from the raise — inheriting a working roster and its revenue from day one. Tier 2 strategists hire against their own revenue (one per ~10 accounts — self-funding, never burn). Total fixed OPEX ≈ $25k/mo: under $300k a year to run the entire company.
Illustrative steady state, year 2 — every stream feeding the data moat that powers the next.
≈ $250k MRR — a ~$3M ARR run-rate against under $80k/mo all-in costs. Volume leads early — by design: Tier 1 builds the data moat and feeds the commission flywheel. By year 4 the mix inverts: Tier 3 rosters (~$58k/yr per company, uncapped) and data licensing become the biggest lines. Land wide, expand premium — how SaaS matures.
Every artist becomes
their own manager.
We provide the brain.
You make the music.
The 90% — the business, the content, the logistics — goes to the machine. The artist gets back the one thing nobody can automate: the talent. That's what artist self-management means.
Streaming rebuilt distribution. Social rebuilt promotion. AI rebuilds the operation itself — and the first platform to own that shift becomes the infrastructure of the scene for the next decade. It's built. It's live. It's proven across an artist, a label, and a partner label. Now we turn it into the platform every producer, manager, and label in electronic music runs on.
AutoMate · Made by artists, for artists.
MarketMate. AdvanceMate. BookMate. LabelMate.
CheckMate.